Jack Wolstenholm

I'm a senior content marketer, strategist, and leader with 10 years of experience driving organic growth for B2B and B2C tech companies.

Select projects:

  • The 2025 UX Research Democratization Report — Surveyed 300+ UX research leaders about the state of research democratization and shared what I learned: the good, bad, and everything in between. Responsible for research, writing, design, and development.

  • AI for UX Research: 5-Part Series of Guides — Collaborated with a UX research industry leader on a series of deep dive guides about the emerging use cases of AI at every step of the research process. Responsible for strategy, editorial management, design, and development.

  • UX Research Maturity Report Creator — Our principal UXR developed a research maturity framework with a survey, so I built an app in v0 that calculates your research maturity score and creates a personalized report based on your answers. Used for lead gen and sales enablement.

  • Great Question's 2025 Review — A recap of our pivotal year: a $13M Series A, major product releases, world-class hires in every department, and content collaboration with the brightest minds in the field. Responsible for writing and design.

  • Research Wrapped for Enterprise Customers — Conducted year-end reviews for our 12 most active enterprise customers to highlight their top research wins, product usage trends, and opportunities for growth. Responsible for research, writing, and design.

  • The 2024 UX Research Tool Buyer's Guide — A practical guide to identifying your team's UX research tooling needs, featuring insights from 10 industry experts and free templates to help you get started. Responsible for research, writing, design direction, and development.

  • Great Question's Customer Stories Hub — One place to celebrate our customers, sharing why they chose Great Question, and what they love about the product and the people behind it. Responsible for research, writing, design direction, and development.

  • Breeze Agent Marketing Toolkit — A comprehensive resource hub designed to guide insurance agents, advisors, and brokers through onboarding, training, marketing, and sales. Responsible for writing and design.

  • Breeze Disability Insurance Resource Hub — Maybe the largest, most meticulous library of disability insurance content ever published on the internet? Responsible for strategy, SEO, editorial management, and design direction.

  • The Breeze 2020 Exit Survey — An original research study about the pandemic, remote work, mental health, the election, and more, from takeout to Tiger King. Responsible for research, writing, and design direction.

  • The Breeze Blog — Hundreds of articles about insurance, work-life, and technology. Responsible for strategy, SEO, editorial management, and design direction.